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With the sly, gurgling funk of
"Get To Know Ya," the first single from
Now, Maxwell announces his return in sensual,
celebratory, terms. As a horn section punches in and
out, bobbing and weaving in counterpoint to his
heartfelt testimony, Maxwell signifies that for him,
sexual attraction involves understanding a woman,
not objectifying her. It's this kind of
old-fashioned romantic attitude fused with an
utterly modern sound that's helped Maxwell stand out
in a crowded field of RnB soul men. And it's what
makes Now, his third full-length studio album, his
most sophisticated and sexiest yet.
Following the platinum successes of 1996's Maxwell's
Urban Hang Suite and 1998's Embrya as well as 1997's
gold-certified MTV Unplugged EP, Now is
bothconceptually simpler while, at the same time, a
leap forward in consciousness." Now is about a
moment-to-moment energy," says the singer and
songwriter, "and that in itself can be a
cohesive idea, just as much as a concept record.
Where as my first album was definitely about a
specific concept--a love affair--this album is more
about having experiences and writing about it and
not being on some grandiose tip. It ties to the idea
of just letting things be, rather than being
cautious or contrived."
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